Situation: The holiday season is peak time for alcohol-related car crashes. And in 2020, folks couldn’t count on fallback options like Uber, the bus, or sleeping one off at a buddy’s place. To overcome these challenges, WTSC partnered with C+C to create a campaign that would hopeful, relevant and reduce DUI incidents - particularly among younger drivers.

Solution: An ever-growing body of research shows that shame and fear don’t change behavior. Plus, no one needed another reason to be bummed out in the winter of 2020. So we kept it positive and upbeat by celebrating the good choices that most drivers make on the road every day. To efficiently create relevant campaigns in English and Spanish, C+C’s creative and multicultural team collaborated through concepting, scripting, and production.