Situation: When Washington’s governor fast-tracked a bill for stricter distracted driving laws, our team had five weeks to plan, concept and launch as state-wide campaign to let the drivers know that the rules of the road were changing. In six languages.

Solution: We kept it simple. A memorable tagline, "On the Road, Off the Phone,” paired with an icon-based visual style giving us the flexibility to create all sorts of educational moments. C+C’s creative and multicultural teams partnered at every stage of development to create a campaign that bridged cultures and languages to help everyone drive safely.