Situation: With graduation season approaching in the midst of the COVID-19 pandemic, Seattle Colleges needed a way to celebrate their 2020 class even though their traditional commencement, year-end portfolio shows and other festivities were canceled.

Solution: Seattle Colleges graduates are a special group. On average, they are in their late 20s. Most work (many full time) while pursuing a degree. They are diverse in just about every way, but they are united by a drive to succeed and an absolute refusal to quit. To honor the determination of the 2020 class, we created the Unstoppable campaign, which included online video, a custom track from Seattle rapper Sol, a Seattle Times op ed, OOH, and more.