Situation: As the COVID-19 pandemic swept the nation and the Pacific Northwest became a focal point of the outbreak, the Washington Dept. of Health turned to C+C, giving us the most daunting brief of my career: Flatten the curve.
Solution: A relentless pace of concepting, scripting and production, delivering content to help Washingtonians understand and adapt to the pandemic. In most cases, time from briefing to production was under one week.
